Leaders rarely need to sell physical products or services to their teams, and that doesn’t mean they don’t sell. Instead of physical goods and services, Leaders sell ideas, concepts, commitment, motivation, and focus. Learning to Talk Like a Leader often means learning how to sell, and how you speak – what you speak about and how you say it – often makes the difference between getting buy-in and creating frustration. In this episode, you’ll learn a key concept for selling ideas that you can start applying right away.
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